Are your processes in place because of tradition? Or perhaps because it worked in the past? No one is telling you to re-invent the wheel. But take a look at your marketing strategy, online and digital presence, your photos (which can make or break the profesionalism of your materials and website) as well as your business marketing ideas. Just because you've always done it the same way, all day, everday, doesn't mean you can improve and clean up what you currently have. One of the things clients feel is FRIGHTENED of change. I have had numerous clients tell me that we're proposing change way too fast or they are intimidated by change. What's to say the new strategy will work? What if...the new strategy, materials, and photos make things WORSE? There's no guarantee, but one thing we can say, is review and challenging assumptions is a good thing, even if you end up making no changes. But have a serious 'storming session' where you reflect on what your business is currently doing!
Quick Tidbit for ANY business.
Be small. Look BIG. Your website, marketing materials, photos, and advertising do not have to operate on big budgets, but nowadays, the digital marketplace makes business equal in face-size. You can be any size business you'd like to be...Look BIG, think BIG. But you can still be small. Don't be afraid!
My case in point? The Bronze Finch recently created a website for a small tax and cpa firm in Utah. The owner was impressed when we made his website make his business look big. A client of theirs said 'wow, thought you guys were a big company' and was pleasantly suprised that it was a private cpa with affordable prices.